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Exam 13: Retailing

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Question 61

Multiple Choice

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In an example of _____,Winn-Dixie supermarkets collaboratively marketed and sold Jimmy Dean sausage for half price.Consumers were invited to go to their nearest Winn-Dixie store to take advantage of the savings being offered on Jimmy Dean sausage.

A) specialty promotion
B) cooperative advertising
C) comparative advertising
D) shared advertising
E) advertising advocacy

F) B) and C)
G) B) and E)

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Question 62

Multiple Choice

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_____ refers to the techniques used to get consumers to buy from their home.Those techniques include direct mail,catalogs and mail order,telemarketing,and electronic retailing.

A) Nonstore vending
B) In-home retailing
C) Franchising
D) Direct marketing
E) Direct retailing

F) B) and E)
G) A) and B)

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Question 63

Multiple Choice

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_____ place a diverse group of retailers together in one location.This form of retail location first became popular in the 1950s when the U.S.population started migrating to the suburbs.

_____ is the retailing strategy of setting moderate to low prices on large quantities of products and utilizing promotion to stimulate a high turnover of inventory.

The most predominant aspect of the store's presentation is its _____,or the overall impression conveyed by the store's physical layout,decor,and surroundings.

When retailers decide on location,they have two basic site options,which are the freestanding store and the shopping center.Briefly describe these location alternatives.Cite one advantage and one disadvantage of each location alternative..

_____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience.

To ensure that a firm has the desired atmosphere,retailers must select appropriately dense employees with lots of character.

Which group is targeted market by lifestyle centers?

Interactivity is one of the new developments in retailing.In retailing,interactivity refers to:

Lorenzo Michaelson owns a small chain of retail outlets that are described as large,departmentalized,self-service stores that specialize in wide assortments of foodstuffs and limited nonfood items.Michaelson's stores are:

Which of the following statements about nonstore retailing is true?

Laura buys supplies for her catering business at a retailer that stocks a limited selection of items,which are sold in bulk on a cash-and-carry basis to members only.As she browses through a huge store,she buys flour,a set of muffin pans,and a package of paper towels as well as an assortment of fresh produce.Laura is most likely shopping at a(n) :

Which of the following groups is most likely to be the target market for extreme-value retailers?

Sunni received a phone call last night during supper.The caller wanted her to subscribe to a travel magazine.Since Sunni had never thought of purchasing this type of magazine before she received the call,this is obviously an example of _____ telemarketing.

Kmart utilizes a strategy of setting moderate to low prices on large quantities of products,and then uses substantial amounts of promotion to stimulate a high turnover of inventory.Kmart offers a wide variety of different product lines.Kmart is an example of a:

Supercenters are more than just larger versions of traditional "markets." In addition to foodstuffs,supercenters have pharmacies,dry cleaners,portrait studies,photo finishing,hair salons,and restaurants.

SCENARIOS Diaz John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop. Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound. -Refer to Golden Video.Golden Video can best be described as a:

One of the new developments in retailing is m-commerce.M-commerce refers to the ability to:

Albertson's,Kroger,Winn-Dixie,and other supermarket chains offer a variety of nontraditional goods and services such as video rental,flower shops,dry cleaning,and banking.This practice is called: